Marketplaces increases of 175%

As I refocused on optimizing the channel and improving feed content, descriptions and promotional offers across inventory were also identified as a priority. The inventory being pushed out to Ebay also increased with an extra 30% SKUs. Ebay is a very demanding marketplace to work with and it was essential also to improve our reputation which I focused on with improved customer service and turnaround times.

Marketplaces (Amazon) – 175% YOY increase in sales

By using the same methods as I used with Ebay marketplaces – Amazon marketplaces brought in approximately 1/3 of this companies new customer numbers and was an extremely successful channel but over the years some little things had slipped eg in the account setup or response time it took to get back to customers. Each of these little issues meant reputation slippage – which, when working with Ebay / Amazon, can mean slipping down their natural rankings.