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70% Conversion Increase PA
24 Jan 2024 Dominic Comments Off on 70% Conversion Increase PA
See how I drove a 70% increase in comversion rate within 12 months with this leading garden retailer
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7 Ecommerce Ecommerce KPIS your business should be tracking
11 Mar 2019 Dominic Comments Off on 7 Ecommerce Ecommerce KPIS your business should be tracking
7 ecommerce kpis you need to be tracking E-commerce KPIs (Key Performance Indicators) are measurable metrics used by online businesses to assess their performance, identify areas for improvement, and track their progress toward achieving specific goals. These KPIs help businesses understand their overall health, customer behavior, and financial performance. Here are some essential e-commerce KPIs […]
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2018 end of year ECommerce review
16 Jan 2019 Dominic Comments Off on 2018 end of year ECommerce review
end of year commercial review End-of-year reviews are a vital part of any business, especially in “brand recovery” environments where the goal is to reverse a decline in performance. A recent client of mine was facing a year-over-year (YOY) decline caused by various factors: Lack of investment Lack of innovation Poor stock control Inadequate systems […]
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Email Database increase by 40% in 6 months!
7 Jan 2019 Dominic Comments Off on Email Database increase by 40% in 6 months!
I recently came across some work I did for a previous client (Notcutts) which I thought I would post to show how I managed to grow their database by 40% by implementing a multichannel data capture campaign. Notcutts are a well established chain of national garden centres with turnover around £60 million. Their office is […]
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Delivering double digit growth with 24% less website traffic
19 Dec 2018 Dominic Comments Off on Delivering double digit growth with 24% less website traffic
Key KPI growth growth with 20% less traffic Retail in 2018 as we all know has been challenging for many companies. Lack of demand, poor footfall and reduced appetite for the high street has affected UK retailers – with many having to invest more and more to get those new customers and repeat demand. However […]
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5 key Digital Transformation Challenges
29 Nov 2018 Dominic Comments Off on 5 key Digital Transformation Challenges
This year has been a tough one for retail as we all know with high street challenge on footfall, revenue growth, challenging business models and poor growth. All in all, it’s an Annus Horribilus for retail on the high street. This got me thinking about change in business and in particular business (and staff) aptitude […]
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Selling your Digital Marketing Strategy to senior management
28 Sep 2018 Dominic Comments Off on Selling your Digital Marketing Strategy to senior management
One of the most challenging aspects of implementing any new digital strategy within an organisation is selling your vision into senior management. YOU know what needs to be done however how do you simplify and concentrate on just a few quick wins? You have already considered all the other main requirements for your new digital strategy such […]
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7 ways customer services and ecommerce should work together
24 Nov 2017 Dominic Comments Off on 7 ways customer services and ecommerce should work together
I recently wrote a piece summarising the benefits of focusing on customer retention vs customer acquisition. The latter can be expensive and does not guarantee bringing in customers who will place repeat business with you. The customers who DO place repeat business with you are your bread and butter – it is this base you […]
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Digital Marketing Plan – 6 steps for an effective plan
10 Mar 2017 Dominic Comments Off on Digital Marketing Plan – 6 steps for an effective plan
Developing a digital marketing plan is essential for any small business – without a plan, you may end up wasting a lot of money. You need to start driving qualified traffic to your site to get those sales – these are my top 6 tips to do this by focusing on a simple digital marketing […]
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