Search Engine Marketing

Search engine marketing is a much misunderstood channel for many small businesses. Gone are the days when businesses would stuff their pages with relevant keywords and try and fool search engines like Google. The main objective Google has is to serve the most relevant content to search results based on what users are looking for. It does this by refining over 250 ranking factors on a regular basis.

Any E-commerce or Internet Marketing consultant like myself needs to be up to date with all these changes and what they may mean for your business – something you will not have time to do. Improving your search engine marketing and presence on search engines should not be considered on it’s own as so many other factors may affect how you rank such as who is linking to your website, page quality, technical issues with website or what your competition are doing to outrank you – I can help with all of these.

I do not recommend link building strategies nor do I suggest anything which you may be penalized for. I will look at the content on your site, your site health, webmaster tools and analytics reports and any other information you have with which to improve your SEO. I will review your current site and all relevant factors which influence your search engine rankings – this is one I did for Lovedrobe.

This is an example of the process I would follow:

I have significant experience in managing search engine marketing campaigns to improve organic rankings. Sometimes a company can get a warning from Google also to remove certain links – I have experience of this also. Some of the work I would undertake for you should you look for help in search engine marketing include the following as part of overall review: